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End-to-End Content Producer
- HUGO BOSS -
LIAM WHALEY
This project was produced for HUGO BOSS as part of the Boss Suit Challenge, featuring world-champion kitesurfer Liam Whaley. The short commercial showcases the versatility of a BOSS suit through dynamic, performance-driven visual storytelling. I led the project end to end, from concept development and storyboarding to directing, filming, and editing. Production took place from a boat in demanding on-water conditions, requiring adaptive camera techniques and precise coordination to manage both environmental and logistical constraints while maintaining a refined, cinematic aesthetic.



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